Team Lead Marketing

We are hiring a Team Lead Marketing for a product IT company

Responsibilities:
● Implementation of a comprehensive strategy for Digital areas
● Control and management of the main marketing areas: Performance (IOS/Android/Web), Retention (Push/Email), Partnership
● Building end-to-end analytics of all channels and data visualization
● Planning and budgeting
● You can answer any or almost any question on SEO
● Market analysis, search for new solutions and testing hypotheses
● Interaction with the development department, writing technical specifications for IT modifications for marketing tasks
● Communication with related departments, arguing for prioritization

Obligatory:
● Experience in a similar position from 3 years
● Strong track record launching, scaling and optimizing social campaigns with particular focus on content marketing and ASO / SEO.
● A balance of experience between Web and Mobile is preferred.
● Experience with niche and local Ad Systems (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads) beneficial.
● Expert Google Analytics user, experience with Amplitude beneficial.
● Good instinct for identifying strong ad copy and visuals.
● Expertise in B2B, obligatory in fintech and crypto.
● Excellent English and Russian communication skills.

Preferably:
Personal experience with fintech, crypto, asset management products

Contact for more details: ka.rakulenka@gmail.com