CRM Marketing Manager

The company, a recognised leader in digital forensics and corporate incident investigation software, is looking for a CRM Marketing Manager to join the office in Tbilisi, Georgia.

Responsibilities:

• Develop and implement CRM strategies to enhance customer loyalty, decrease their sales cycle, and increase LTV.
• Analyze the customer base and segment customers for targeted marketing campaigns.
• Plan and execute email campaigns, newsletters, and other communication activities.
• Monitor and analyze the effectiveness of CRM campaigns, continuously working on improving the performance of all automated paths.
• Work with analytical tools to track KPIs and reporting.
• Create textual and visual content (in collaboration with a designer).
• Develop hypotheses and tests, evaluate results, and apply conclusions.

Requirements:

• Excellent written English (C1 level).
• At least one year of experience in CRM marketing.
• Experience and knowledge in marketing, email marketing, and copywriting.
• Ability to work with customer databases, including the understanding of how to transfer data from CRM to other systems, perform and revise contact scoring, and build funnels.
• Knowledge of basic analytics and ability to perform various types of analysis.
• Knowledge of basic HTML for email formatting and the ability to make changes in newsletters.
• Ability to defend your decisions to management and colleagues.
• Creativity and the ability to find unconventional solutions that may be more effective than traditional ones.
• Systematic approach and attention to detail: testing and verifying all communication tools before sending to users, including checking the display of links and images.

What we offer:

• A small but cohesive team that creates a world-class product in its field.
• Opportunity for professional training at the company’s expense.
• Full-time employment, flexible schedule, hybrid format of work (Tbilisi).